Unmarkets
Brand identity for joint venture builder and investment firm.
Brand identity for joint venture builder and investment firm.
Year
2025
Role
Art Direction Graphic Design
Research
Olya Zakharyan
Brand Strategy
Olya Zakharyan
Illustrations
Yaroslava Yatsuba
Project Management
Anastasiia Ostapenko Dmytro Vorona
Made at Tubik Studio
Project overview
Unmarkets partners with family businesses to build successful joint ventures in emerging markets, combining local expertise, networks, and capital to create profitable, impactful businesses. With successful partnerships and projects already underway, they needed to establish a distinctive presence and communicate an approach that differs from traditional investment firms. The new identity creates a foundation for their digital presence, combining a serious, contemporary character with an artistic visual language inspired by agriculture and African landscapes.
Year
2025
Role
Art Direction Graphic Design
Research
Olya Zakharyan
Brand Strategy
Olya Zakharyan
Illustrations
Yaroslava Yatsuba
Project Management
Anastasiia Ostapenko Dmytro Vorona
Made at Tubik Studio
Project overview
Unmarkets partners with family businesses to build successful joint ventures in emerging markets, combining local expertise, networks, and capital to create profitable, impactful businesses. With successful partnerships and projects already underway, they needed to establish a distinctive presence and communicate an approach that differs from traditional investment firms. The new identity creates a foundation for their digital presence, combining a serious, contemporary character with an artistic visual language inspired by agriculture and African landscapes.
