HotelCard
Rebranding for a membership-based hotel discount platform.
Rebranding for a membership-based hotel discount platform.
Year
2022
Role
Art Direction Graphic Design
Research
Natalka Mamchur
Brand Strategy
Olya Zakharyan
Logo Design
Arthur Avakyan Yaroslav Manzheliy
Illustrations
Maryna Solomennykova
Motion Design
Motion Design
Project Management
Olga Syrotkina
Made at Tubik Studio
Project overview
Hotelcard is a membership platform connecting travelers with more than 500 hotels in and around Switzerland, offering members discounts of up to 50% on short stays. With its audience traditionally skewing older and its visual identity having evolved into a collection of inconsistent graphic approaches, Hotelcard wanted to appeal to a younger generation while continuing to feel familiar and trustworthy to existing members. The new identity takes a more playful and contemporary approach, combining a bold, colorful palette, Swiss-inspired typography, and illustrated mountain textures to create a distinctly Swiss character without relying on traditional clichés.
Year
2022
Role
Art Direction Graphic Design
Research
Natalka Mamchur
Brand Strategy
Olya Zakharyan
Logo Design
Arthur Avakyan Yaroslav Manzheliy
Illustrations
Maryna Solomennykova
Motion Design
Motion Design
Project Management
Olga Syrotkina
Made at Tubik Studio
Project overview
Hotelcard is a membership platform connecting travelers with more than 500 hotels in and around Switzerland, offering members discounts of up to 50% on short stays. With its audience traditionally skewing older and its visual identity having evolved into a collection of inconsistent graphic approaches, Hotelcard wanted to appeal to a younger generation while continuing to feel familiar and trustworthy to existing members. The new identity takes a more playful and contemporary approach, combining a bold, colorful palette, Swiss-inspired typography, and illustrated mountain textures to create a distinctly Swiss character without relying on traditional clichés.
Samples of the previous identity
