Knead That Dough
Brand identity for a business intelligence agency.
Brand identity for a business intelligence agency.
Year
2024
Role
Art Direction
Research
Natalka Mamchur
Brand Strategy
Olya Zakharyan
Graphic Design
Oksana Lashko
Iconography
Arthur Avakyan
Motion Design
Motion Design
Project Management
Olga Syrotkina
Made at Tubik Studio
Project overview
Knead That Dough is a business intelligence agency helping growing businesses in music, hospitality, and FMCG make better use of their data. With a name that challenges the conventions of the analytics industry, the brand aims to make data more approachable and engaging for business owners without dedicated analytics teams. Built around the idea of “making data sexy,” the new identity combines fresh colors, modular graphic elements inspired by dashboards and charts, and dynamic layouts. Highlighted words and icons integrated into the copy bring key information to the forefront, making data feel more engaging, clear, and accessible.
Year
2024
Role
Art Direction
Research
Natalka Mamchur
Brand Strategy
Olya Zakharyan
Graphic Design
Oksana Lashko
Iconography
Arthur Avakyan
Motion Design
Motion Design
Project Management
Olga Syrotkina
Made at Tubik Studio
Project overview
Knead That Dough is a business intelligence agency helping growing businesses in music, hospitality, and FMCG make better use of their data. With a name that challenges the conventions of the analytics industry, the brand aims to make data more approachable and engaging for business owners without dedicated analytics teams. Built around the idea of “making data sexy,” the new identity combines fresh colors, modular graphic elements inspired by dashboards and charts, and dynamic layouts. Highlighted words and icons integrated into the copy bring key information to the forefront, making data feel more engaging, clear, and accessible.
