0x
Brand and visual design for a DeFi infrastructure protocol.
Brand and visual design for a DeFi infrastructure protocol.
Brand and visual design for a DeFi infrastructure protocol.
Year
2023-24
Role
Art Direction Graphic Design
Motion Design
Andriy Drobovych
2D Illustrations
Arthur Avakyan
3D Illustrations
Andriy Drobovych
Project Management
Olya Zakharyan Taisy Kasianova
Made at Tubik Studio
Project overview
0x provides infrastructure for decentralized trading on the Ethereum blockchain, helping developers build products for the growing DeFi ecosystem. Over time, the collaboration expanded across product launches, developer resources, reports, and community communications, each calling for a more engaging visual expression of the brand. Building on 0x’s minimalist identity, a distinctive 3D style for product logos evolved into a broader visual language of dimensional forms, vivid gradients, and holographic effects, bringing consistency and character to a diverse range of materials.
Year
2023-24
Role
Art Direction Graphic Design
Motion Design
Andriy Drobovych
2D Illustrations
Arthur Avakyan
3D Illustrations
Andriy Drobovych
Project Management
Olya Zakharyan Taisy Kasianova
Made at Tubik Studio
Project overview
0x provides infrastructure for decentralized trading on the Ethereum blockchain, helping developers build products for the growing DeFi ecosystem. Over time, the collaboration expanded across product launches, developer resources, reports, and community communications, each calling for a more engaging visual expression of the brand. Building on 0x’s minimalist identity, a distinctive 3D style for product logos evolved into a broader visual language of dimensional forms, vivid gradients, and holographic effects, bringing consistency and character to a diverse range of materials.
